The Ledger / Danny Harris
Danny Harris
◼ Origin
Co-founded Alo Yoga in 2007 alongside Marco DeGeorge after building Color Image Apparel — parent of wholesale brand Bella+Canvas — from a high-school screen-printing business. Serves as Co-CEO of Alo with responsibility for strategic vision and brand partnerships. Company is 100% founder-owned with zero outside capital.
◼ Self-Made Verdict — YES
Co-built Alo Yoga from a high-school screen-printing business alongside DeGeorge; no inherited capital base documented.
◼ Documented marks
01
Retains 50% equal ownership of Color Image Apparel (parent of Alo Yoga and Bella+Canvas) with no outside investors as of 2025
02
Co-founder and Co-CEO of Alo Yoga; owns 50% of the company alongside Marco DeGeorge
03
Co-controls Color Image Apparel (Bella+Canvas wholesale brand) and Alo Yoga retail operations
04
Company is 100% founder-owned, bootstrapped from a high-school screen-printing business with no outside capital
05
Named as a principal defendant in the same federal FTC influencer disclosure class action as DeGeorge (N.D. Ill., 2025)
06
Forbes 2025 net worth approximately $4.7 billion; both founders hold identical stakes
07
Color Image Apparel explored outside investment at a approximately $10 billion valuation via Moelis & Company in 2023
08
Alo Yoga derives approximately 90% of revenue from online and direct-to-consumer channels, including the Alo Moves digital fitness platform
09
Bella+Canvas received Fair Labor Association accreditation in 2024 following a labor standards review
10
Controls an integrated vertical: Bella+Canvas wholesale manufacturing feeds the Alo Yoga apparel supply chain
No inheritance, or primary accounts documented for this billionaire yet.
◼ List of charges
Total sentence
0–0 years
That is
0.0–0.0 life sentences
(using 78 years as one life)
At $1 million per day
Danny Harris's fortune would last 13 years
0.2 lifetimes of luxury — before running out.
These are moral charges, not legal ones. The actual legal system has not — and will not — bring them.
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